A year ago we analyzed 1 million Google search results. And we learned that links impacted rankings greater than some other factor: Quantity of referring domains. In reality, Google has recently come out and said that backlinks is one of their best 3 ranking signals. So it’s clear that links still form the foundation of Google’s algorithm. Now you ask:
How come links still essential?
To comprehend that, you’ll need to hop within your Delorean and return to the pre-Google days of the net. In the day, search engines like google like Yahoo! and Alta Vista (remember them?) were the dominant players. And they also ranked their search engine rankings 100% based on the content over a webpage.
Their now-famous PageRank Algorithm changed this game. As opposed to simply analyzing the material of the page, Google checked out the number of people connected to that page. Plus they were right. Nearly twenty years later, links remain the best way to determine the standard of a webpage. That’s why backlinks remain Google’s go-to ranking signal.
That said, due to updates like Google Penguin, Google now focuses on link quality (not simply link quantity). You may be wondering: What exactly is a high-quality link, exactly? And how do I build them? That’s what I’m going to cover in the rest of the following information.
Link-building in 2018 is the process of making links on other websites. Earned natural links directly enhance the trustworthiness of an internet site and where it ranks in Google, and other search engine listings. Self-made links are risky and come with them the potential risk of penalisation from the Google webspam team.
Backlink building can be a very risky strategy in 2018, and one that I would avoid till you have (a minimum of) first dealt with the inevitable quality issues on your website. In case your business or website content articles are not rvkzci organic links or social shares you might have a big problem on your own hands, and unnatural links will not assist you to in the end.
It is essential to realize that in 2018, Google “discards” and “discounts” plenty of links for your site, specially the low-quality links it identifies, and it takes a lot longer to find out the results of some types of link building services. Links still matter in most situations but Google looks to demote sites which have no E-A-T (Expertise, Authoritativeness, Trustworthiness) and a huge part of E-A-T is getting mentions and links on authoritative sites.
Google still rewards high-quality links, actively aims to disregard lower-quality links and definately will still penalise real-time spamming activity using manual actions. Before I ‘built links’ to a site I would look at the site for quality issues first and improve website content. It’s easier, cheaper plus an investment in a pro-active activity that Google isn’t actively devaluing.
You can use tools like SEMRush (specifically the SEMRush Audit Tool), SiteBulb Crawler, DeepCrawl, Screaming Frog or SEO Powersuite Website Auditor to check for common SEO challenges. If you are not technically minded, we can optimise your website as an element of our fixed price SEO service or ad-hoc SEO audit service.